There's a ton of money to be made with rank and rent SEO websites and the area lead generation business model!
Consider it in this manner: if the important thing phrase “water damage restoration Los Angeles” includes a CPC (cost per click) of $100, imagine what those business owners could be willing to pay for per qualified lead…
Don't be concerned about not being a local SEO expert, this informative article will go over how to begin your own personal pay per call marketing business by picking the proper niche, ranking a niche site, and selling leads or renting the web site to local businesses.
Advantages of Lead Generation Over Client SEO
Your relationship with your clients when doing lead generation is very different from the typical client SEO relationship. Some of the greatest parts about it's that you have full control on the assets (the website and other online marketing material), and you have more freedom to really make the creative decisions!
When I first began out in my freelance digital marketing career, I was mainly centered on serving clients. This is okay in the beginning, but it got tiring fast!
Between getting their login credentials, which 9 times out of 10 they didn't have, sending estimates, to proving that my stuff is working, and having to create less than optimal marketing and SEO decisions because the client preferred it, I was fed up.
So I looked for an improved solution, and learned about just how to begin a local lead generation business. The change in the SEO-client relationship, combined with chance to earn a passive income, are the major causes I generally prefer any form of affiliate style local SEO on the more traditional client work.
What is Rank and Rent?
A marketer will build a web site and put effort into having it create a strong ranking for a specific keyword. In most cases, this is simply not organic but locality-based. Meaning it's focused in your city or specific location. Over time, they cultivate this page to rank for phrases in the relevant industry. The higher your website ranks, the more lead generation your website can produce. This allows analytic data that the marketer uses to make contact with local companies for the reason that same industry to rent your website; thus effectively charging for lead generation.
How Does it Work?
Well, it's not too unique of sites like Yelp, Home Advisor, Zillow. These companies invest in large levels of SEO efforts and charge you per lead you obtain from it. This Rank and Rent website is no different. You're investing in the leads generated using this site. You could pay an amount per lead or you could pay a flat rate each month for the site. You don't own the web site or domain, the marketer you're renting from does. You're simply paying them to be the person receiving all the inquiries this method generates.
This doesn't replace your existing site and SEO efforts. Think of it as having two different efforts pulling in leads. Yes, in ways you're competing with yourself but your website had been doing that. At least in this manner, you're able to double down on incoming leads.
Did You Get All of That?
I know local affiliate marketing can seem difficult in the beginning, but I tried to break it down into small steps so you would be able to get everything you'd have to begin a pay per call local lead generation business. If you are looking to do it though a pay per lead affiliate network, or find you own clients/partners, I suggest giving this a try.
Alternatively, if you want a completely done for you rank and rent SEO website to save lots of you time and potentially money, check out https://www.scamrisk.com/rank-and-rent/.
